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Business & Beyond Promotions

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Frequently Asked Questions (FAQ's)

What's the value in Promotional Products? Promotional products give you the most BANG for your buck when it comes to your advertising needs. Getting your information in the hands of potential customers is what it's all about, and nothing does the job better than promotional products. Studies have shown the promotional products outlast most any type of advertising, such as classified ads, radio commercials and TV spots, and have the ability of staying visible to your customers for years to come. Best of all, there are 1000's of unique promotional products to choose from, and price ranges to meet any financial plan. Whether your budget is $10 or $10,000, we have a vast array of products for you to choose from to accommodate your needs.

Why are Promotional Products so great for advertising? They promote image and brand awareness. They also can be a valuable tool for introducing or reinforcing marketing of products and services. Promotional Products are great for generating sales leads, for example at trade shows or corporate events.

How fast can I get those? Every item has a different turnaround time and F.O.B. or shipped from location. With that said, this is a general guide: 1-3 days to process the order, 5-10 days for production, and up to 5 days to ship. This generates a turnaround time of 11-18 days. Proof approvals and changes can prolong this time. However some manufacturers have longer production timelines, so be sure to mention any timeline requirement you have for your project. Some manufactures offer rush services, which can incur a rush processing fee or are sometimes free and customers can opt for quicker shipping, at their expense, in order to shorten this time. (See "Tips" below)

How do I place an order? The best way to place an order is to call. This will allow us to answer any questions that you may have and clarify all the minor details. Once the bugs have been worked out, I will personally place the order for you.

Who is Kaeser & Blair (K&B)? They are one of the nation's oldest and largest distributors of promotional products. K&B has been in the industry since 1894 and represent about 3,000 independent dealers. Business & Beyond Promotions is an independent dealer of Kaeser & Blair. Together, we offer our customers some of the best customer service and prices available in the promotional advertising industry.

How do I pay for the order? Orders can be prepaid using MasterCard, Discover, American Express, Visa, Debit Card, or by check. In some cases payments can be made through Paypal.

Who processes my credit card? The majority of all credit card orders will be processed by Kaeser & Blair, Inc; not Business & Beyond Promotions.

Can open accounts be established? Yes they can. Kaeser & Blair is a subscriber to Dun & Bradstreet and InfoUSA, they can establish a credit limit based on the information available from these sources. Generally all that is needed is a phone number to check credit status. All open accounts will be invoiced after your product is shipped to you.

What are set up charges? Set up charges are the costs to make the screen, die, or embroidery tape that will be used to put your artwork on your promotional products. These charges vary by factory and are listed with each item. Most of the time these charges are reduced or dropped on repeat orders, if they are placed within two years from the time the original order was placed.

Are there charges for extra colors? Each color requires a screen and a print run. Prices include the cost of the first print run. Each additional color will require an additional screen charge and an additional running charge. These charges are listed with the item description. The industry is moving to digital imprinting and this process allows for full color imprints at no additional charge. This is a newer imprint method and it is not available on all items.


Plan Ahead: All successful advertising campaigns need to be planned out in advance. Our products have a turnaround time that will need to be considered if you are planning to have promotional products available for a scheduled event. Time is needed to process orders, set up art work, print, and ship items.

Plan a Budget: When considering a promotional product, keep in mind the price of the actual item is not the only thing to budget for. There are many possible charges to also keep in mind, depending on your item (these may or may not apply to your order): art conversion or creation, manufacturer set up, multi-color run, rush, special packaging or other item options, shipping, drop shipping & tax.

Plan Impact: Marketing with purpose is highly recommended. Everyone loves to see their logo, product or message on items, but make sure the item coordinates with your marketing plan. General marketing can consist of many things like: apparel/uniforms with a screened, embroidered or transfer images, stationary, business cards, pens, calendars and such. Other marketing projects should be defined specifically. This will allow to plan their impact on your target audience or in coordination with an event, product or highlighted holiday. Ask for ideas that will match your needs.

Artwork Info

When it comes to imprint for promotional products, the type of artwork files accepted will vary depending on the product(s) ordered.

Vectorized artwork is always recommended for optimal printing. Make sure to convert all text to outlines/paths prior to sending us your artwork files.

For certain products, rasterized artwork may be accepted as well. The resolution for rasterized artwork should be set at 300 dpi or higher. We will not be responsible for the quality of printing of low resolution artwork.

How to get us your artwork.
Your artwork will need to be e-mailed to when placing any order.

Common Printing Terms

4-color Process: A system where a color image is separated into 4 different color values by the use of filters and screens (usually done digitally). The result is a color separation of 4 images, that when transferred to printing plates and printed on a printing press with the colored inks cyan (blue), magenta (red), yellow and black, reproduces the original color image. These four colors can be combined to create thousands of colors.

Advertising Specialty: A useful, decorative, or interesting item which has an advertising or promotional message imprinted on it and is usually given without obligation. An older term for promotional products.

Bleeds: An imprint that runs all the way to the edges of the item or sheet. Printers cannot print right to the edge of a paper sheet. To create that effect, the printer must use a sheet, which is larger than the document size. Then the printer prints beyond the edge of the document size (usually 1/8"), then cuts the paper down to the document size.

Camera-ready Art: Any artwork or previously printed image of high quality with very clean, crisp lines, which can be photographed to make plates or screens without any additional touch-up or alteration. Generally only black and white copy is acceptable.

Colorfill: Screen printing an image and then debossing it onto the vinyl's surface

Color Match: Printing in a specific color selected by the customer. Usually not a standard color and requires custom blending of inks to produce, which in most cases result in the factory charging for the match.

Color Separations: The separation of multi-colored original art by individual negatives (or digital data) used to produce full colored imprints. There are four common separations: yellow, magenta, cyan and black. Any artwork that is prepared with each color being able to be photographed separately.

Debossing: Depressing an image into a material's such as paper, leather or suede, surface so that the image sits below the product surface. Ink may or may not accompany the impression.

Die: A mold for casting molten metal, plastic or other material into a special shape. Also a tool used to press or stamp a special shape into or onto a softer material such as coins and emblems. It's also used for cutting or stamping shapes.

Die-Casting: Injecting molten metal into the cavity of a carved die or mold.

Die Charge: Factory charge for making a die.

Die Cutting: Using a cutting die to cut shapes from sheets of material such as plastic, paper, or leather.

Die-Struck/Die-Stamp: Producing emblems and other flat promotional products by striking or stamping a blank metal sheet with a hammer that holds the die. The process used to make items such as a coin.

Digitizing: The specialized process of converting two-dimensional artwork into stitches or thread. A particular format of art such as a jpeg, tif, eps, ai, or bmp, cannot be converted into an embroidery tape. The digitizer must actually recreate the artwork using stitches. Then it programs the sewing machine to sew a specific design, in a specific color, with a specific type of stitch.

Drop Shipment: An order shipped to more than one location will be charged a fee for each additional destination.

Etching: Using a process in which an image is first covered with a protective coating that resists acid, then exposed, leaving bare metal and protected metal. The acid attacks only the exposed metal, leaving the image etched onto the surface.

Embroidery: Stitching a "digitized" design into fabric through the use of high-speed, computer-controlled sewing machines. The design is reproduced with tightly-stitched thread. Embroidery is most commonly used to place logos on wearable items.

Engraving: The cutting of designs or letters into metal, wood, glass or plastic by one of three methods--computerized engraving, hand tracing, or hand engraving. The imprint is achieved by using a diamond point or rotary blade that cuts into the surface of the product. This creates a permanent imprint that will not wear off because it is cut into the base material.

Embossing: Stamping of an image on a material, such as paper, leather or cloth, with such force that the impression rises above the surface of the object.

EPS File: Stands for a programming language; Encapsulated PostScript, which is a sophisticated file format for capturing precise image and text information. Because of the mathematical basis for building the format, EPS files are the most reliable method for communicating artwork.

Etching: A photochemical process for decorating metal, ceramic, or glass items. An acid is used to remove slight amounts of surface material which will produce a visible image.

F.O.B. (Freight on Board): The point of loading or the shipped from location.

Heat Press: A machine used to place a design or graphic on a item, such as a t-shirt, with the application of heat and pressure. While heat presses are often used to apply designs to fabrics, they can also be used to imprint designs on mugs, plates, jigsaw puzzles, and other products.

Hot Stamp: Setting a design on a relief die, which is then heated and pressed onto the printing surface

Imprint Area: The area on a product, with specific dimensions, in which the imprint is placed.

Laser or Foil Stamp: Applying metallic or colored foil imprints to vinyl, leather or paper surfaces

Less than Minimum: The fee charged for ordering 50% fewer items than the quantity listed in the minimum or first column. This option is not always available on all products.

Pad Printing: a recessed surface is covered with ink. The plate is wiped clean, leaving ink in the recessed areas. A silicone pad is then pressed against the plate, pulling the ink out of the recesses, and pressing it directly onto the product.

Pantone Matching System (PMS): A book of standardized color in a fan format used to identify, match and communicate colors in order to produce accurate color matches in printing. Each color has a coded number indicating instructions for mixing inks to achieve that color.

Paper proof: Impression of type or artwork on paper so the correctness and quality of the material to be printed can be checked. The least expensive is a regular black and white faxed paper proof.

Personalization: Imprinting an item with a person's name using one of several methods such as mechanical engraving, laser engraving, hot stamping, debossing, sublimation, or screen printing, to name a few.

Pre-production Proof: An actual physical sample of the product itself produced and sent for approval before an order goes into production.

Rhinestone: A simulated diamond made from rock crystal, glass or acrylic by coating the lower side of glass with metal powder. Usually used for decorating wearable items. They are applied by use of a heat press.

Rhinestud/Nailhead: Coated aluminum stamped/die-cut metal , with hotmelt glue on bottom side. They are available in faceted to smooth surface & offer different shapes like: circles, octagons, triangles, stars & more. Looks and colors are similar to rhinestones, however the cost is much less expensive than a rhinestone. Usually used for decorating wearable items. They are applied by use of a heat press.

Screen Printing: An image is transferred to the printed surface by ink, which is pressed through a stenciled screen and treated with a light-sensitive emulsion. Film positives are put in contact with the screens and exposed to light, hardening the emulsion not covered by film and leaving a soft area on the screen for the squeegee to press ink through. (Also called silk screening)

Transfers: Images that are be imprinted for use on fabric. They are frequently used to print onto wearable items. On one side is paper, and on the other is the image that will be transferred in reverse. After placing it on the fabric and pressing it with a heat press, the image is transferred to the fabric.

  • Calendars & Planners
  • Writing Implements
  • Magnetic Items
  • Timepieces
  • Gift Sets
  • Drinkware
  • Frames
  • Office & Desk Accessories
  • Bags, Totes & Cases
  • Tools, Automotive & Outdoor Equipment
  • Convention, Customer & Employee Gifts
  • Apparel with Embroidery or Silk Screening
  • and More...